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The difference

Two different systems, two different rules.

The distinction that matters most is underwriting — whether your health history affects what you're offered and what you pay.

ACA Marketplace
  • Guaranteed issue. No one can be turned down or charged more for a pre-existing condition.
  • Subsidies by income. Premium tax credits can dramatically reduce cost depending on household income.
  • Ten essential benefits. Maternity, mental health, prescriptions, and preventive care are required by law.
  • Open enrollment windows. You generally enroll once a year unless you have a qualifying life event.
Private / underwritten
  • Health review required. Carriers can decline, exclude conditions, or adjust your rate based on medical history.
  • No income subsidies. You pay the full premium regardless of what you earn.
  • Benefits vary by plan. Coverage is defined by the contract, not by federal minimums — read what's included.
  • Apply year-round. No open enrollment restriction, subject to carrier approval.

The honest version: if you qualify for meaningful marketplace subsidies, or you have a significant pre-existing condition, or you're planning a pregnancy — an ACA plan is very likely your better option, and a good advisor will say so instead of selling you something else.

Who it fits

Where private coverage tends to make sense.

These are patterns, not promises. Your own numbers depend on your health, your state, and what the carriers offer there.

SELF-EMPLOYED

Freelancers and contractors

If your income is high enough that marketplace subsidies phase out, you're paying full price either way. At that point the comparison is plan against plan, and private options are worth pricing. Self-employed health premiums may also be deductible — ask your accountant how that applies to you.

BUSINESS OWNERS

Owner-operators and small LLCs

Coverage that belongs to you rather than a group plan moves with the business through headcount changes. For very small teams, group plans and individual policies often price differently than owners expect — it's worth running both.

FAMILIES

Households paying unsubsidized rates

Families above the subsidy threshold sometimes find a healthy household underwrites well. This depends heavily on every member's history, so the estimate is a starting point rather than an answer.

Before you decide

Questions worth asking any broker.

Including us. If a broker gets cagey on any of these, that's information.

Is this an ACA-compliant major medical plan?

Short-term, fixed-indemnity, and sharing-ministry products are not the same as major medical, and the differences matter enormously when you file a large claim.

Would I qualify for a subsidy instead?

Ask directly. If the answer is yes and it's substantial, the marketplace is probably the better deal and you should hear that plainly.

What's excluded or capped?

Ask about maternity, mental health, prescriptions, and any annual or lifetime limits. Get the answer in writing from the plan documents, not from a conversation.

How is the broker paid?

Brokers are generally paid commission by carriers, which can vary by product. Knowing that helps you weigh the recommendation.

Are my doctors in network?

Verify with the provider directly as well as the carrier directory. Directories go out of date.

What happens at renewal?

Ask how rates change year to year and whether a claim or new diagnosis can affect your renewal terms.

See your range before you talk to anyone

Five questions, about a minute, no contact details required.